Alison Cremeans

Video Strategy – Create, Repurpose, & Repeat

You have some video content. Now what?! You’ve done the hardest part, now let’s put your videos to work… again and again.

You Need Video Content Now More Than Ever

People consume video content faster than ever before, and many brands struggle to provide viewers with a consistent content stream. Not only can we help you create the perfect video, but we can also help you distribute it through a custom video marketing strategy designed to attract, engage and convert.

Already have videos and footage from the past? You’ve done the hardest part, now let’s put your videos to work… again and again. Let’s repurpose your existing videos and create new content to tell a new story. Need to create new videos and want some content inspiration? Take a look at some shareworthy footage we took throughout the year:

Promote with Purpose

Distributing and promoting your video is critical to its success. There are many possible methods of online distribution available once you have videos to share. Together, we’ll create a comprehensive marketing strategy that combines exposure through a combination of owned media (website, email marketing, etc.), paid media (paid search and social ads), and earned media (press releases).

The same video content can be prepared in different lengths, which will also help contribute to their long-term success. Short videos do best on Instagram and in paid ads, but longer videos for product reviews, demonstrations, FAQs, etc. will do best directly on your website.

Connect with Multiple Audience Types with the Same Video Content

Every video is intended for one or several specific groups of people and your video marketing strategy should target each one differently. The difference could be as simple as geographic location or involve more complex demographics. Once we know who they are, will we need to attract them to the top of the funnel, engage with them in the middle of the funnel, and guide them through conversion.

  • 84% of marketers say video has helped them generate leads. (Wyzowl)
  • 85% of marketers say that video is an effective way to get attention online. (Animoto)
  • Video ads were the #1 way consumers discovered a brand they later purchased from. (Animoto)
  • Over 90% of people say they discover new brands or products on YouTube. (Google)
  • 86% of marketers say video has helped them increase traffic to their website. (Wyzowl)
  • Viewers claim they retain 95% of a message when obtained via video. (Social Media Week)

Measure the Success

Not only does the Internet provide the viewers, but it also provides detailed analytics for your videos. We’ll help you track key performance indicators (KPIs), which are easily measurable and provided by video hosting platforms. They give us details like total views, total unique viewers, view-through rate, total watch time, clicks, comments, etc. Each of these will help us understand the reach and effectiveness of each video. The data also benefits future video marketing strategies!

Let’s Get Going

We’ve said it before and we’ll say it again… your business needs video content. Luckily, even a little video content can go a long way with proper planning and promotion. But to maximize reach and achieve your most important business goals, a steady stream of video content is most effective.

Want to talk video strategy with your team? Click here to download this information as a PDF and feel free to share!

If you want to get the most out of your existing video content and make a plan for more, SpotOn Productions is ready to help. We are your trusted partner in video production and promotion. Let’s get started on a video strategy that works for your audience, your goals, and your budget in 2022.

Recruit Better in 2022 with Video

Videos offer a powerful way to build your employer brand, communicate your employee value proposition and reach hard-to-find talent. But if you’re here, you probably already knew that! Video content continues to thrive on the Internet across social media platforms, corporate websites, and job recruiting websites like Monster, LinkedIn, Indeed, and many more.

Did You Know?

  • US adults watch nearly 6 hours of video, per day. [Neilson]
  • Video is shared 20X more often than any other type of content on LinkedIn. [LinkedIn]
  • Job postings with video icons are viewed 12% more than postings without videos. [Career Builder]
  • Job postings with video have a 34% greater application rate than postings without videos. [Career Builder]
  • 82% of candidates now search for jobs on mobile, and 87% of mobile traffic will be video by 2021. [FireFish Software]
  • Recruitment agencies are already reporting 800% more engagement with job ads that have video embedded. [FireFish Software]

Take a Closer Look

There are several types of recruitment videos that we create together, including ones that highlight:

  • Company Culture/Values Alignment
  • Perks & Benefits
  • Office & Facility Tour
  • Job Preview (A Day in the Life)

We always recommend interviews with your current employees and leaders in settings that will become familiar to any new hires. Here are just two examples of proven videos from two of our clients, Medpace and Schaefer:

We’ve made a variety of recruiting videos and if you need some inspiration, click here to check them out on YouTube.

Without a doubt, any recruitment video creates a much higher engagement on your website, job listings, and beyond. These videos are an investment that will reduce your total cost to recruit and hire new employees for years to come. The good news is, you too can leverage the benefits of using video for recruitment – you just need get started. Let’s show the world your best. We’ll guide you through the entire process, from planning through production, and we’re ready when you are.

How Much Does a Video Cost?

We get this question a lot and while there is no easy answer, we’ve done our best to summarize what you expect when you choose to work with SpotOn Productions.

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