Yep, again we start with the end in mind. What do we want the viewer to think, feel, or do at the end of the video.  Then it’s time to find the storyline and what’s at the heart or core of the story.  Whether the hero of your story is a person, product, or place, there is a story arch with a conflict or problem to solve. Then, we create a video, or videos, that deliver the solution.