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What Does “Creating Bespoke Video That Inspires” Mean?

At SpotOn Productions, we have a clear and compelling mission: “to show the world your best.” It’s more than a slogan; it’s the driving force behind every project we undertake. Our specialty, “creating bespoke video that inspires,” encapsulates our unique approach to video production. This approach isn’t just about making videos; it’s about crafting personalized visual experiences that resonate with viewers and leave a lasting impact.

More Than Just Great Video – It’s About Amplification and Empowerment

We understand that video is a powerful medium capable of more than just showcasing a product or service. It’s about amplifying your brand’s voice, supercharging your recruitment efforts, safeguarding your team, boosting sales, and empowering your employees with knowledge. With SpotOn Productions, every shot is meticulously crafted to look great and serve a specific purpose tailored to elevate each facet of your business.

Inspiring Through Visual Storytelling

We create videos that inspire:

  • Brand Videos that inspire engagement with your brand.
  • Marketing Videos that inspire customers to purchase your products.
  • Recruiting Videos that inspire potential candidates to join your team.
  • Safety Videos that inspire employees to prioritize safety at work.
  • Training Videos that inspire employees to learn and grow.

Each video type is more than just content; they are tools for inspiration, each serving a unique role in your business’s growth and success.

Our Three Uniques: The SpotOn Productions Difference

What sets SpotOn Productions apart? It’s our Three Uniques, the essence of our brand, that makes us the best choice for your video production needs:
  1. Bespoke Videos That Inspire: Every video we create is custom-tailored to meet your specific needs, goals, and brand. We don’t produce cookie-cutter solutions—our bespoke approach dives deep to ensure that every detail aligns with your unique story and message for a video that is “spot on.”

  2. Expertise and Passion, Delivered: With extensive experience across film, agency, and corporate production, our talented team brings a unique perspective to every project. Our passion for storytelling, paired with professionalism and a fun, approachable style, ensures your vision comes to life in exceptional ways.

  3. A Proven Production Process: We start by listening. Our production process begins with Storyfinding, a deliberate and science-backed method to uncover the most resonant narrative for your project. From character selection to storyboarding, filming to editing, we adapt every step of our production process to deliver videos that not only look great but most importantly, connect with your audience and inspire action.

Bringing Your Vision to Life

At SpotOn Productions, “creating bespoke video that inspires” means taking your vision and translating it into a visual format that not only communicates your message but also resonates with and inspires your audience. Our unique approach, combined with our experienced team and tailored production process, ensures that every video we produce is not just seen but felt, not just watched but experienced.

Let us show the world your best, one frame at a time.

OUR
VALUES

People

Great creative work doesn’t happen in a vacuum.

We respect others and their ideas, listen and collaborate, consider all sides, and value differing perspectives—because the best ideas are born when people feel seen, heard, and respected.

Pride and Ownership

Pride isn’t about applause—it’s about accountability to yourself and the team.

We take initiative, own our role, and keep raising the bar—not to impress others, but because excellence is our default setting.

Entrepreneurial Spirit

We don’t just do the job—we figure out how to do it smarter, faster, and better.

We’re scrappy, smart, and unshakably driven to find the better way—because around here, “how to” has replaced “can’t do”.

Excellence

First impressions are forever—so make them count.

That’s why we sweat the details, embrace quality, and protect our reputation—because “good enough” doesn’t live here.

Positive Impact

We don’t just show up—we lift up.

We bring energy, optimism, and a sense of purpose to everything we do, making every project, person, and place better.

Our Team

MICHAEL MURRAY

Founder / Owner
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IAN MURRAY

PRESIDENT
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KERRY MURRAY

VP OF SALES & CLIENT SERVICES
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MELISSA BERTRAM

PRODUCER
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Corey Mitchell

Sales Coordinator
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Nate Schuster

Cinematographer / Editor
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Award Winning Videography

Telly Awards

SpotOn Productions (formerly Murray Multimedia Resources) consistently wins nationally recognized awards, year after year, for its clients. The Telly Awards is one of the most prestigious awards in our industry and we have received 52 of them in the last 18 years, and 13 in the last 3 years.  Prior to 2018, silver was the top award given, followed by bronze. Starting in 2018 the Telly Awards added a new gold Telly as the very top award, followed by silver and then bronze.

Other Awards

  • 17th Annual National Mature Media Awards  |  Silver Award  |  Otterbein Homes “Little Things Mean A Lot”
  • ACCE 2015 Awards for Communication Excellence  |  Award of Excellence  |  West Chester • Liberty Chamber Alliance “I-75 Growth Corridor”

Join Our Team

Freelance Work

We are always looking for great freelancers to work with on projects. If you’re a DP, Cinematographer, Producer, Scriptwriter, Grip, or PA, we’d love to talk to you! Please send your resume and relevant portfolio to jobs@spoton.productions

READY TO TELL YOUR STORY?

We’re ready when you are! You can get the conversation started today. Connect with a video production professional for a free project quote. Not quite ready for pricing? No problem. Let’s just make a plan instead and get your questions answered.
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Michael Murray

Founder/Owner

Strengths:

  • Creative eye. Visual thinker. Detail Oriented. Passionate.
  • Loves what he does which makes him fun to work with.

Michael (Mike) Murray started his career as director at a CBS affiliate, moving to Young & Rubicam Advertising where he spent 15 years as a producer/director of TV commercials, video, and music for Y&R clients across the country. He left the agency to head the multimedia division of AT&T and then NCR in Dayton. As Vice President of NCR’s multimedia division, Mike concentrated on business-to-business communications; leading a staff of multimedia professionals while continuing to produce and direct for NCR’s clients around the world.

Mike founded Murray Multimedia Resources, LLC, now doing business as SpotOn Productions, in 1998. As an entrepreneur, he was excited about working more directly with clients on their business-to-business communications. Mike’s corporate photography work added to his love of directing and producing visual solutions for his clients.

Ian Murray

President

Strengths:

  • Personable. Effective communicator. Problem solver. Visionary.
  • Focuses on producing the best work possible and has fun doing it.

Ian Murray leads SpotOn Productions in our vision to be the preferred creative production resource for business organizations in the greater Cincinnati/Dayton market.

Ian grew up in the video business; his first paid gig was working for a community television station while in high school. After pursuing a Tel-Com degree at Indiana University, he received a BA in business from the University of Phoenix. He joined MMR in 2004, producing, shooting, and editing; helping businesses connect with their customers and employees. He has been involved in many Telly Award winning projects including the Bronze Telly won as Producer for the Jeffery Thomas Hayden Foundation video.

Ian’s skills and talents help him to relate to and communicate with people, attracting talent to our team and clients to our roster… vital to creating engaging productions that are spot on with the client’s communication goals.

Kerry Murray

VP of Sales & Client Services

Strengths:

  • Relationship builder. Effective listener. Creative
  • Produces communication that is spot on with the client’s goals..

Kerry joined SpotOn Productions as an account executive, writer, and producer in 2008. Kerry has her BA in Advertising from Drake University and started her career at advertising agency Young & Rubicam. While at Y & R, Kerry met her husband Mike on a TV set when producing a spot she had written… Mike was the director.

In addition to writing and producing, Kerry’s experience includes broadcast sales and management, management consulting, public relations and leadership development. She is a member of the West Chester-Liberty Chamber Alliance, the Goering Center and Cincinnati Aid Club.

Melissa Bertram

PRODUCER

Melissa Bertram is a Producer at SpotOn Productions and has years of agency and client service experience. She has worked on national clients such as Sara Lee Deli, Subway, Roto Rooter, The Honey Baked Ham Company, Experts on Sight, and local penthouse living Domain de la Rive. Melissa uses her positive attitude and tireless energy to encourage others to work hard and succeed. She’s inspired to do her best by her husband and their three children. Melissa likes to watch her daughters play volleyball, attend baseball games, hang out with friends, and read in her free time.

COREY MITCHELL

SALES COORDINATOR

Corey joined SpotOn Productions as a Sales Coordinator in March 2023. She has a Business Administration and Marketing background and a BA from Central Michigan University. Corey relocated from Michigan to the Cincinnati area in 2007 and enjoyed a career with the Kroger Company before becoming a stay-at-home mom to her two daughters for ten years. She rejoined the workforce working for Burn Boot Camp and St. Susanna School before once again embracing her marketing roots at SpotOn Productions.

In her spare time, Corey enjoys spending time with her husband and daughters and cheering them on at dance, cheer, theatre, softball, and basketball. She also volunteers and works part-time at St. Susanna School and church.

Nate Schuster

Cinematographer / Editor

Nathan Schuster has been in the film industry for over eight years. He is originally from Columbus, Ohio. But he spent two years on the West Coast, growing his skills as a cinematographer and creative. Driven by a love for storytelling, Nathan has contributed his talents to a variety of projects, including television commercials, brand campaigns, and documentaries. His dedication to his craft was recognized with a Midwest Regional Emmy award for one of his documentary works.

While much of Nathan’s focus over the years has been on working with drones and the fast-paced automotive world, he remains appreciative of every opportunity behind the lens. Nathan continues to pursue his passion for filmmaking, finding joy every day working with brands to tell their story online.