Blog & Helpful Resources

Let’s face it—trust is the currency of modern marketing. And in today’s noisy, skeptical marketplace, no tool builds trust more effectively than a well-produced, emotionally

In today’s fiercely competitive job market, companies can’t afford to rely on outdated recruiting methods. Top candidates — especially digital-native generations like Gen Z —

We’re excited to share some great news—SpotOn Productions was recently named one of the top video production companies in Cincinnati by SetHero. For us, this

As online competition intensifies and attention spans shorten, interactive videos are revolutionizing how companies connect with their audience. Unlike traditional videos, interactive videos invite viewers

  Understanding Gen Z is essential for companies looking to attract top talent. This generation consists of candidates born between 1995 and 2010, and they

The power of video isn’t just a trend—it’s rooted in how our brains process information and emotions. A groundbreaking study published in the Journal of

Video retainer packages have become the secret weapon for brands achieving consistent marketing success. Studies show that businesses using ongoing video production services generate 66%

Building a strong, engaged, and skilled team is the foundation of any successful business. From attracting top talent to fostering company culture, videos can play

In today’s competitive market, customer experience isn’t just a buzzword—it’s the key to building loyalty and turning one-time buyers into lifelong advocates. One of the

Building strong relationships with potential customers is key to long-term business success. Nurturing prospects ensures they stay engaged, informed, and confident in choosing your brand

Capturing your audience’s attention is only the first step. The real challenge lies in keeping that attention and transforming it into meaningful engagement. Engagement is

Standing out from the competition and capturing attention is one of the most significant challenges businesses face today. The first step in overcoming this hurdle

In today’s fast-paced, digital-first world, videos have emerged as one of the most influential business tools. From attracting customers to engaging audiences and even growing

In today’s information-driven world, explaining intricate financial processes to customers can be a daunting challenge. That’s why Stock Yards Bank & Trust turned to SpotOn

  As the year draws to a close, businesses often find themselves navigating a unique financial situation– grappling with unused budgets that may only cover

  In the rapidly evolving world of digital marketing, video content has become a game-changer for B2B companies seeking to stand out in crowded markets.

  The construction industry is one of the most regulated sectors, with strict compliance requirements related to safety, environmental impact, and worker welfare. Ensuring that

In today’s digital landscape, video content for social media has become a powerful tool for brands and creators alike. With platforms like TikTok, Facebook, and

In today’s digital landscape, video has become an indispensable tool for brand communication. The rise of visual storytelling has transformed how companies connect with their

Building upon our previous four-part blog series on the art of making a video, we now delve into the intricacies of in-house video production. While