Bring Your People Strategy to Life with Video
Win the Talent Battle. Retain the Best. Inspire Every Employee.
Today’s HR professionals face pressure like never before—from recruiting in a competitive market and engaging a multi-generational workforce, to onboarding effectively and retaining top talent. The challenge? Words alone aren’t cutting it anymore.
Video is the medium that today’s workforce expects. And it’s the tool forward-thinking HR leaders are using to:
- Culture/Recruiting
- Who We Are
- Onboarding
- Realistic Job Previews
- General Marketing
- Social Media Shorts
At SpotOn Productions, we create bespoke video solutions tailored to your HR objectives—from magnetic recruitment videos and culture spotlights to onboarding series and training content. We help you amplify your message, connect emotionally, and drive real results.
Video is no longer a nice-to-have. It’s essential. It connects. It clarifies. It inspires. And when done right, it moves people to action.
We’re not just a vendor—we’re your creative partner.
Why Video Works for HR
- Video attracts more candidates - CareerBuilder reports that job postings with video receive 34% more applicants than those without. In the fight for talent, video gives you a powerful edge.
- Video builds trust fast - Potential hires want to know what it’s really like to work at your company and to see behind the curtain. Show them—not just tell them—through authentic employee testimonials and day-in-the-life stories.
- Video boosts retention - From day one, use onboarding and training videos to deliver a consistent experience, shorten ramp time, and reinforce culture. Studies show video-based training increases information retention by up to 83%.
- Video speaks to every generation - Especially for younger talent—like Gen Z—video is a preferred and expected format. If you're not using video, you're already behind. Read more about attracting Gen Z talent through video.
Where Strategy Meets Storytelling
You bring the challenges. We bring the creative. Together, we solve real HR challenges with video:
- Recruitment and Employer Branding Videos - Position your company as an employer of choice. Give candidates an inside look at your values, team, and day-to-day life.
- Culture and Values Showcases- Bridge the gap between what you say your culture is—and what people actually experience.
- Onboarding Series - Create a repeatable, scalable process that welcomes every new hire with clarity, confidence, and consistency.
- Training and Compliance Videos - Deliver engaging, standardized training content that sticks—with less time and cost than constant in-person sessions.
- Internal Communication Campaigns - Use video to unite hybrid and distributed teams, reinforce initiatives, and inspire action across the organization.
You Don’t Need a Script. Just a Partner.
We work closely with your team to understand your goals, audience, and company culture. Then, we handle the rest—creative development, production, editing, and delivery.
From one-time projects to ongoing HR content creation, SpotOn Productions is your turnkey video production partner for bespoke video.
Want inspiration? Check out our curated collection of HR video insights and success stories: Explore our Recruiting and Hiring content
Let’s Help You Hire Smarter and Lead Stronger
Whether you’re looking to attract top talent, train better, or elevate your culture, video is a strategic advantage—and SpotOn Productions is here to help you harness it.
Let’s talk about your HR video strategy.
