You Shot a Great Video… Now What? How to Launch for Maximum Impact
You’ve produced a stellar corporate video, now it’s time to ensure it reaches and resonates with your target audience. A strategic distribution plan is essential
Category: Video
The Art of Storytelling in Corporate Videos: Engaging Your Audience
In today’s content-saturated world, facts and features alone aren’t enough to capture attention. To truly resonate with audiences, businesses must tap into something deeper—a well-crafted
Beyond the Line Items: What You’re Really Paying for in Video Production
At SpotOn Productions, a great video is never just about turning on a camera and pressing record. It’s about crafting a story with purpose, executing
The Rise of Short-Form Video in B2B Marketing
Short-form video is revolutionizing B2B marketing, transforming how brands connect with professional audiences. Once considered a B2C tactic, this dynamic format is now a strategic
Bridging the Gap: How Video Can Help Companies Reconnect Amid The Great Detachment
A quiet shift is sweeping through workplaces across the country—and it’s not about where people work, but how they’re feeling about their work. This cultural
Why Testimonial Videos Are Your Best Trust-Building Tool
Let’s face it—trust is the currency of modern marketing. And in today’s noisy, skeptical marketplace, no tool builds trust more effectively than a well-produced, emotionally
Why Video Content is a Game-Changer for Recruiting Top Talent
In today’s fiercely competitive job market, companies can’t afford to rely on outdated recruiting methods. Top candidates — especially digital-native generations like Gen Z —
SpotOn Productions Named One of Cincinnati’s Top Video Production Companies
We’re excited to share some great news—SpotOn Productions was recently named one of the top video production companies in Cincinnati by SetHero. For us, this
Leveraging Interactive Videos: Elevate Your Marketing and Website Engagement
As online competition intensifies and attention spans shorten, interactive videos are revolutionizing how companies connect with their audience. Unlike traditional videos, interactive videos invite viewers
Attracting Gen Z Talent through Recruitment Videos
Understanding Gen Z is essential for companies looking to attract top talent. This generation consists of candidates born between 1995 and 2010, and they
