“Visual marketing doesn’t just sell a product or service – it sells an experience around your business.”
– Rebekah Radice
The human brain is wired to process visuals 60,000 times faster than text. It is estimated that in 2018, almost 84% of all internet communications will be visuals because these posts are more effective in grabbing consumer attention as compared to posts with text only.
650% More Effective to be Precise!
Keeping these statistics in mind, marketers and brands are increasingly indulging in visual marketing and technology, as always, is playing a vital role in facilitating the rise of photo and videography.
Technology has transformed every industry that it has been exposed to and marketing has been no different. From high-tech LCD billboards to 3D holograms, from digital media to aerial marketing, the shift has been substantial. This piece revolves around the use of drones in visual marketing, however. What benefits does it have for your photo shoot or video if you use a drone to capture some aerial shots? Let’s take a look at a few of the most notable.
The Bird’s Eye View
A drone allows you to capture large areas in your shots, things like entire office campuses, parks or even the neighborhood. It enables you to take shots of large groups of people like a picture of the entire department or even the whole office for that matter. Furthermore, the camera on a drone is not stationary, it can rotate. Additionally, the drone itself can fly over considerable distances allowing you to get some impressive aerial shots for a marketing campaign or a training or orientation video.
Cost Effective Aerial Shots
Previously the options available for taking aerial shots were limited. You could use a helicopter or air balloon, which were too expensive. You could use a crane which was dangerous and expensive to hire and limited the number of shots you could take because it could only be deployed in certain areas. With drones however, life is a lot easier. They allow videographers to capture high-resolution shots virtually anywhere because drones are small, maneuverable and much cheaper than hiring helicopters or cranes.
Diversity & Versatility
You might assume that a small drone camera could never be able to provide the quality of visuals that might be in the domain of large professional cameras. The good news is that this is in fact not true. Drone cameras are extremely sophisticated and come with a wide variety of options to capture a wide range of shots at different resolutions. The still, crane and orbit-by shots are just a few examples of what you can do with a drone and it’s camera. It has the capability to add the ‘oomph’ factor to your video making it even more attractive than a conventionally shot video.
Drones can be employed to shoot a wide range of videos; be it motivational, promotional, training or any other type your business might require. Having the benefits of being cheaper than other options while allowing diverse capture options, drones are a piece of technology that has left us all in awe. To get the best results however, it is recommended to acquire the services of a professional production house.