Creative Concept

At SpotOn Productions, we can generate a new creative concept or help you visualize and script and existing idea. We’ll bring the written concept to life in a way that effectively communicates with your target audience.

Our creative process starts with some key questions; why do you want a video, whom do you want to reach and what’s the communication goal. You answer. We listen. During the process we’ll clarify what’s exclusive and/or exceptional about your organization and its people, product or service and why your customers care. Once we have an idea that is unique, memorable and resonates with the viewer, a creative concept and treatment is born.

Our process truly simplifies the task of developing a creative concept that brings the written word to real life in a compelling video.

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