The 3 Financial Foundations Every Healthy Business Needs – Adam Reynolds (Thrive CFO)
In this episode of SpotOn Spotlight, Ian sits down with Adam Reynolds of Thrive CFO to unpack the three financial foundations that every business needs to grow and scale with confidence. Adam explains why so many businesses struggle with poor cash flow, bad data, and a lack of visibility, and why having a bookkeeper alone often is not enough. He breaks down the importance of knowing your true numbers, building a real plan instead of chasing arbitrary growth goals, and using forecasting to make smarter decisions around hiring, spending, and risk. The conversation also explores how businesses can reduce client concentration, create more recurring revenue, and build a business that is not only healthier today, but also more transferable and valuable when it is time to exit.
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