Understanding Gen Z is essential for companies looking to attract top talent. This generation consists of candidates born between 1995 and 2010, and they are changing conventional recruiting methods. They prefer digital platforms and realistic approaches to engaging people.
Gen Z’s Digital Job Search Landscape
Recent studies reveal that Gen Z has a brand new way of approaching job hunting:
- A remarkable 46% of Gen Z individuals have secured jobs or internships through TikTok, emphasizing the platform’s growing influence in the workplace. Zety
- Besides TikTok, 76% of Gen Z users use Instagram for career-related information, while only 34% use LinkedIn, which indicates the preferences for combined personal and professional information.
- 92% of Gen Z trust TikTok for career advice, although 55% have come across wrong information, hence the need for reliable information.
The Importance of Video in Recruitment
Understanding how much Gen Z loves visual content, integrating video into recruitment strategies offers a number of advantages:
- Increased Interaction: Job posts that are accompanied by videos have 800% more interaction than those without videos, thus quickly grabbing the candidates’ attention. levitatemedia.com
- Realistic Employer Branding: Videos of the company, employees, and daily life at the workplace give a real-time view of what it is like to work there, which helps candidates determine if they fit in. levitatemedia.com
How SpotOn Productions Can Help Improve Recruitment
At SpotOn Productions, our professional video production services can significantly enhance your recruitment efforts:
- Company Culture Videos: Show your company’s vision, goals, and work environment to people who may want to work for a company with values similar to theirs.
- Employee Testimonials: Include real stories of your current employees to give the new hires an accurate picture of daily operations and growth opportunities.
- Job Role Overviews: Videos that highlight specific roles and responsibilities, providing clarity to potential applicants.
- Virtual Office Tours: Provide candidates with a virtual tour of the office to give them a visual sense of where they might work.
- Onboarding Tutorials: Produce exciting onboarding videos that can facilitate the transition of new employees and make them feel welcomed and informed from the first day.
Recently, SpotOn Productions produced a recruiting video content package for GTE Financial for company culture, recruiting, and onboarding, which can be found here: GTE Financial – Culture & Recruiting.
With SpotOn Productions, you can engage with Gen Z candidates while demonstrating an authentic representation of your brand.
Get ready for the future of recruitment with SpotOn Productions; bespoke video that inspires and shows the world your best.
