Alison Cremeans

How to Make a Video

Tailored Content Triumphs: Bespoke vs. Generic in the Digital Landscape

In today’s saturated digital landscape, content is king – but not just any content. The battle between bespoke and generic video content is ongoing, and the stakes are high. A business’s success could depend on which side they choose. Spoiler Alert: bespoke is the secret sauce that can transform your brand’s presence and audience engagement.

The Power of Personalized Content

As the digital sphere evolves, there’s an undeniable shift towards personalized content. Why? Because it resonates. According to Wyzowl, a prominent industry source, a staggering 80% of consumers are more likely to purchase from a brand that provides personalized experiences.

HGC – Builds The Cincinnati Zoo from SpotOn Productions on Vimeo.

Real-World Outcomes: Bespoke vs. Generic

Let’s take two hypothetical businesses, Company A and Company B.

Company A uses a generic video from a stock platform for their ad campaign. The video looks polished and professional, but it doesn’t specifically address their product or target audience.

Company B, on the other hand, invests in a bespoke video crafted by professionals, with content tailored for their audience. It highlights their unique selling propositions, values, and speaks directly to their customers’ needs and desires.

Results? While Company A’s generic video garners some attention, its conversion rate lags. Company B’s personalized video resonates deeply with its audience, leading to higher engagement, shares, and a conversion rate that far surpasses Company A’s.

The Psychology Behind It

Humans naturally gravitate towards things that feel familiar or specifically meant for them. Generic content can feel cold, impersonal, or even irrelevant. Bespoke content, however, addresses the viewer directly, making them feel valued and understood, which in turn fosters trust and loyalty.

Cost-Effectiveness & ROI

While it might seem that bespoke videos are a significant investment compared to their generic counterparts, the return on investment (ROI) tells a different story. Industry insights reveal that businesses that use tailored content see a 53% higher ROI than those using generic content. Over time, the initial investment in bespoke content pays for itself through heightened brand awareness, trust, and customer loyalty.

Lakota Local Schools – SOMOS Lakota from SpotOn Productions on Vimeo.

Actionable Takeaways

  • Know Your Audience: Understanding your audience’s needs, desires, and pain points is the first step towards creating compelling bespoke content.
  • Invest in Professional Outsourcing: The expertise of outsourced video production teams can elevate your content, ensuring it’s both high-quality and aligned with your brand’s messaging.
  • Measure & Iterate: Regularly measure the effectiveness of your content. Use this data to refine and adjust your approach.

Questions to Ponder

  1. How well do you know your target audience?
  2. Are you sacrificing quality and relevance for the sake of saving on production costs?
  3. How might tailored content transform your brand’s digital presence?

The Future is Bespoke

In an ever-competitive market, standing out is crucial. Bespoke content doesn’t just help brands stand out; it cements their place in their customers’ hearts and minds. We like to say that, “In a sea of sameness, bespoke is the lighthouse.”

As you venture into the realm of video content, remember that every choice communicates a message about your brand. Will you blend in with the multitude, or will you shine uniquely, capturing both attention and hearts?

Let’s Craft Your Bespoke Story

Curious about how bespoke video content can revolutionize your brand’s narrative? At SpotOn Productions, we are passionate about bringing unique stories to life. Let us help you stand out, resonate, and thrive in the digital age.

Reach out to SpotOn Productions to embark on your bespoke content journey today.

Meeting the Digital Age with Bespoke Video Solutions

In the age of TikTok snippets and YouTube influencer channels, digital video has asserted itself as the monarch of content. Yet, amidst this digital din, how do businesses genuinely stand out? Enter SpotOn Productions, an avant-garde video production house dedicated to crafting bespoke visual solutions tailored to the unique narrative of each business. Let’s delve into the mesmerizing world of SpotOn and explore how we’re transforming businesses one visual story at a time.

The Changing Landscape of Digital Video

Before we dive deep, it’s crucial to understand the industry’s panorama. The global audience today consumes over 100 minutes of video daily, a figure predicted to keep surging. By 2022, online videos made up over 82% of all consumer internet traffic, which is 15 times higher than in 2017. This meteoric rise isn’t by mere chance; it mirrors our evolving consumer behaviors. The modern-day consumer is no longer satisfied with mundane advertisements or generic corporate videos. They yearn for stories, authenticity, and most importantly, a connection.

The SpotOn Difference: Crafted, Not Created

Amidst numerous production houses that mass-produce video content like factory lines churn out products, SpotOn Productions stands apart. Our ethos? Every brand has a unique story, and that narrative deserves a tailored video solution, not a one-size-fits-all clip.

Outsourcing Video Production: The Unseen ROI

The allure of in-house might seem strong, but there’s a hidden facet to outsourced video production that many businesses overlook. It’s not just about producing a video; it’s about producing the right video. With SpotOn, you’re not just leveraging our cutting-edge equipment but also our industry insights, experience, and creativity. Our pool of talent comes from varied backgrounds, ensuring that the stories we craft are rich, diverse, and resonate with a broader audience.

Beyond the creative edge, there’s a tangible cost benefit. Setting up an in-house production can be a colossal investment – from equipment and software licenses to continuous training. Outsourcing to experts like SpotOn ensures you get top-tier quality without the overhead costs.

Thought-Provoking Takeaways

As you mull over the future of video marketing for your business, consider these:

  • Bespoke is the New Standard: With the inundation of video content, generic doesn’t cut it anymore. Does your video content truly reflect your brand’s essence?
  • ROI isn’t Just Monetary: While sales metrics are pivotal, the brand recognition, trust, and community fostered by a well-crafted video are invaluable. Are you measuring these intangibles?
  • Dexterity Over DIY: In-house might seem appealing, but does it match the finesse, insights, and cost-efficiency that experts bring to the table?

The SpotOn Invitation

The digital age is exhilarating, filled with endless possibilities. Yet, it’s easy to get lost in the noise. If you’re yearning to carve out a distinctive space, to narrate a tale that resonates, and to truly connect with your audience, SpotOn Productions awaits.

Ready to transform your business narrative? Dive deeper into our world, explore our portfolio, and let’s script your success story together. Contact SpotOn Productions today.

Unleashing Fright: Haunted House Teasers for Land of Illusion

As the days grow shorter and the air turns crisper, thrill-seekers are eagerly awaiting the spookiest season of the year. Land of Illusion, renowned for their hair-raising attractions, is set to unveil a new haunted house that promises to push boundaries. Teaming up with SpotOn Productions, a leading video production company, two chilling teaser videos have been crafted to send shivers down your spine.

The Power of Teaser Videos in Marketing

1. The Art of Anticipation: Teaser videos are a strategic element in marketing campaigns, offering a tantalizing taste of what’s to come. They serve as a potent tool to build anticipation, leaving viewers hungry for more. The Land of Illusion haunted house teasers, expertly produced by SpotOn Productions, masterfully harness this power.




2. Social Media Ads: Social media is the heartbeat of modern marketing. Short, engaging teaser videos are perfectly suited to capture the attention of scrolling audiences. By deploying these teasers on platforms like Facebook, Instagram, and TikTok, Land of Illusion can create a buzz that reverberates across the digital realm.

3. Television Commercials: Television remains an influential medium, particularly for targeting a wide audience. Incorporating these spine-chilling teasers into TV commercials ensures that they reach a broad spectrum of viewers, further amplifying the excitement and intrigue surrounding the Land of Illusion haunted house.

Your Partner in Visual Storytelling

SpotOn Productions, the creative force behind these bone-chilling teasers, excels in translating ideas into captivating visual narratives. With a dedicated team of experts and state-of-the-art technology, we specialize in crafting bespoke videos that leave a lasting impression.

Work with SpotOn Productions

If you’re seeking to elevate your marketing efforts through compelling visual storytelling, look no further. Partner with SpotOn Productions to create bespoke videos that resonate with your target audience. Together, we’ll bring your vision to life and leave an indelible mark on your audience.

Contact SpotOn Productions to embark on a journey towards marketing excellence today! Don’t let your brand be left in the shadows – let’s create something extraordinary together.

The Rise of Outsourced Video Marketing: Mastering Visual Narratives with Experts

The power of visual storytelling is undeniable. Today, amidst the noise of countless marketing strategies, one medium speaks louder than words – video. But as businesses recognize the potential of video marketing, the race to produce compelling content intensifies. The solution? Outsourced video marketing. Let’s delve into why companies are entrusting their visual narratives to external maestros.

The Visual Revolution in Marketing

Video is no longer just an accessory in the marketing toolkit; it’s the cornerstone. Whether it’s a snappy social media clip or a corporate explainer video, visuals capture attention like no other medium. Yet, as recent data suggests, while 85% of businesses use video as a marketing tool, only 15% produce it in-house. The rest? They’re banking on the expertise of outsourced professionals.

The Allure of Outsourced Video Production

  1. Craftsmanship at its Best: Outsourced video professionals live and breathe their craft. They possess the equipment, skills, and vision that in-house teams might not have. Remember our groundbreaking campaign by Drew Estate and their Girl With No Name cigar? That was the magic of outsourced expertise.
  2. Cost & Time Efficiency: Creating quality video content requires substantial investment – from equipment to software and training. Outsourcing bypasses these hurdles, providing top-tier content without the associated overheads.
  3. Trend Awareness: Professional video production companies, like SpotOn Productions, are always on the pulse of the latest trends. This ensures your content isn’t just high-quality, but also relevant and innovative.

Pitfalls of DIY Video Marketing

While the DIY spirit is commendable, when it comes to video marketing, it can lead to:

  1. Missed Mark: Without a deep understanding of video storytelling, companies risk creating content that doesn’t resonate or, worse, misrepresents their brand.
  2. Resource Drain: In-house teams often underestimate the time, equipment, and skills needed. The result? Stretched budgets and missed deadlines.
  3. Outdated Content: Video trends evolve rapidly. In-house teams, juggling myriad tasks, might not keep up, leading to content that feels dated.

SpotOn Solutions: Outsourcing Done Right

By partnering with a dedicated video production company, businesses ensure they’re not just part of the video marketing trend – they’re leading it. Outsourcing offers the expertise to transform visions into compelling visual stories, propelling brands into the limelight.

Conclusion: The Future is Visual – And It’s Outsourced

In the ever-evolving landscape of digital marketing, video stands tall as the medium of the future. And for companies keen on leveraging its full potential, outsourced video production isn’t just an option; it’s the smart choice.

Ready to bring your brand’s story to life? Let SpotOn Productions be your guide in this visual journey. Dive in and see the transformative power of expertly crafted video content.

The Sky’s the Limit: Add Drone Footage to Any Video Project

In today’s fast-paced digital world, where content is king and visual storytelling reigns supreme, businesses and brands are constantly seeking innovative ways to capture their audience’s attention. Enter professional drone videography, where the sky’s the limit in terms of creativity and visual impact. With high-quality aerial shots, seamless camera movements, and breathtaking perspectives, drones have revolutionized the way videos are created and consumed. In this article, we will explore how professional drone videography can be seamlessly incorporated into custom videos for businesses and brands, taking their visual content to new heights.

Get A New Perspective

Take a look at our montage of architectural and aerial footage that we’ve shot in recent years:

One of the key advantages of using drones for videography is their ability to provide breathtaking dynamic aerial shots that add a whole new layer of excitement to a video. Whether it’s capturing sprawling landscapes, bustling cityscapes, stunning architectural marvels from above, vast interiors, or unique angles, drones allow businesses and brands to showcase their products or services in an unconventional yet visually captivating way. By harnessing this technology, brands, and businesses can engage their audience on a deeper level and leave a lasting impact.

And like most technology, not every drone is created equally. Our drone captures incredibly smooth footage even in challenging environments. The stability provided by built-in gimbals ensures that videos remain steady and seamless throughout, adding a professional touch that is much appreciated by viewers. From sweeping panoramic views to intricate close-ups in hard-to-reach locations – drones empower our team with unparalleled creative freedom.

Take Your Viewers to New Heights

We create video solutions that attract new customers, engage your audience, nurture your prospects, delight your customers, and help you grow and retain your awesome team! Incorporating drone footage into your custom videos will elevate your video and keep viewers coming back for more. Our team of drone pilots are licensed, insured, and have the experience and eye to capture stunning drone shots.  We’re here for you to help you show the world your best. Get in touch today.

How to Launch a New Product & Sell Out in Four Weeks

In today’s digital age, the power of video cannot be underestimated when it comes to launching a new product. A well-crafted and professionally produced video has the ability to capture attention, convey information effectively, and create a lasting impact on viewers. By investing in high-quality videos as part of your product launch strategy, you can engage your target audience in a visually compelling way that leaves a lasting impression.

One of the main benefits of using professional videos for introducing a new product is their ability to tell a story. Through captivating visuals, engaging narratives, and persuasive messaging, videos have the power to emotionally connect with consumers and build excitement around your offering.

Meet the Girl With No Name

Take a look at “The Girl With No Name”, which was created to support the launch of Drew Estate’s latest addition to their Deadwood cigar line, released exclusively through Fox Cigar.

SpotOn Productions partnered with Wolffhaus Creative on the project. We collaborated on the creative, shot all of the footage, edited and provided the VFX (visual effects). This video was showcased online, on social media and in email marketing campaigns all of which helped create the buzz around this exciting new product launch:

Fox Cigar – The Girl With No Name from SpotOn Productions on Vimeo.

Behind the Scenes

Behind the Scenes footage is becoming increasingly popular on social media platforms such as Instagram, YouTube, and TikTok. Audiences are no longer satisfied with just watching the final product; they want a glimpse into the making of the video. This behind-the-scenes content allows fans to connect with their favorite brands and gain a deeper understanding of the production process.

During the main production of any project, there are countless opportunities to capture behind-the-scenes moments. From candid conversations, to funny bloopers and technical challenges faced by staff, these moments provide an authentic peek into the world behind the camera. Behind-the-scenes footage often showcases the camaraderie among cast and crew members, revealing their relationships and interactions that did not make the final cut.

Girl With No Name – BTS from SpotOn Productions on Vimeo.

Building a Complete Content Strategy

Along with the main feature, we also shot and edited additional videos to support the launch and build interest in the product, the brand and the production process.

Curious about how they came up with the name? Watch this exclusive interview for the full story:

Fox Cigar & Drew Estate -Mitchell Fox and Joey “The Wizard” talk Girl with No Name from SpotOn Productions on Vimeo.

Take a tour with with Willie Herrara and listen in on a one-on-one with Mitchell Fox in the following videos:

Fox Cigar – Special Interview with Willie Herrera from Drew Estate from SpotOn Productions on Vimeo.

Fox Cigar – Tour of El Titan de Bronze Cigars from SpotOn Productions on Vimeo.

Fox Cigar was able to use these videos in a variety of ways including social media teasers, email marketing campaigns and more. The Girl With No Name cigars sold out in just four weeks and now these videos are still being used to encourage customers to join the waitlist for a future limited-release.

Let’s Go!

At SpotOn Productions, we specialize in crafting videos that assign a soul or a personality to a product, enticing buyers not just to want the product for its quality and features, but to associate themselves with the product identity that our videos create. We believe that extra layer helped tip sales into “crush-it” territory for Fox Cigar. The Girl With No Name commercial and docu-interview series created a legend and an identity for this product before it was even available for purchase.

A successful product launch requires proper planning, but it doesn’t have to be difficult. It should be an exciting time for your entire team as you put the spotlight on your latest innovation, your hardworking employees and your brand.

We’re ready to help you create a buzz-worthy content strategy for your next product launch. Let’s get started today.

Creating Engaging & Effective Safety Training Videos for the Workplace

Safety training videos are essential for ensuring employees understand the necessary precautions and protocols to maintain a secure work environment. However, these videos are known for being dull and outdated, often featuring poor acting and cheesy dialogue. Thankfully, there are ways to make safety training videos engaging, relevant, and entertaining without undermining workplace compliance’s importance. Below is a guide for creating professional safety training videos that foster an emotional connection with your workforce and promote a culture of safety.

Focus on Realistic & Relevant Compliance Challenges

Stick to Real-World Scenarios

When creating safety training videos, focusing on realistic scenarios and challenges that employees encounter daily or are feasible within their job roles is crucial. For example, call center employees are more likely to need training on maintaining a safe workspace and defusing tense situations over the phone rather than dealing with a knife-wielding assailant. Effective workplace safety training courses should keep it real so employees can apply their knowledge in practical settings.

Customize Training for Different Industries & Job Roles

Different industries and job roles have unique safety concerns and compliance requirements. For instance, construction workers and warehouse employees may need training on personal protective equipment and forklift safety, while office workers may require training on ergonomics and emergency procedures. Tailor your safety training videos to address the specific needs of each industry and job role to ensure maximum relevance and effectiveness.

Keep it Brief & Concise

Opt for Short, Focused Videos

Employees have limited time to watch lengthy safety training videos, especially when trying to complete their work tasks. Keep your videos short and focused so employees can quickly bridge knowledge gaps and return to their duties. For more complex topics requiring in-depth exploration, consider breaking them into a series of shorter videos that address sub-topics or tasks.

Use Microlearning Techniques

Microlearning is an instructional design strategy that delivers training content in small, manageable chunks to facilitate quick and effective learning. Incorporate microlearning techniques in your safety training videos to make them more engaging and digestible for your employees. This approach saves time and helps enhance knowledge retention and skill development.

Use Animation & Graphics for Hazardous Tasks

Use Animation to Demonstrate Risky Situations

Some situations may be too hazardous to act out in live-action videos. Consider using animation to re-enact the scene and provide essential pointers in these cases. Animated videos can effectively illustrate potential hazards and safety procedures without putting anyone at risk during the production process.

Utilize Graphics & Visual Aids

In addition to animations, incorporate graphics and visual aids in your safety training videos to emphasize key points and enhance understanding. For example, use diagrams to illustrate proper lifting techniques or infographics to summarize essential safety statistics. Visual aids can help convey complex information more effectively and make your videos more visually appealing.

Include Personal Anecdotes & Real-World Examples

Share Personal Stories & Experiences

Personal anecdotes and real-world examples can help make your safety training videos more relatable and engaging. Share stories of past incidents or near misses that highlight the importance of compliance and the potential consequences of safety breaches. Employees are more likely to form an emotional connection with the content and remember the lessons learned when they can relate to real-life situations.

Showcase Best Practices and Lessons Learned

In addition to sharing personal stories, demonstrate best practices and lessons learned from previous incidents or industry case studies. This approach reinforces the importance of compliance and provides employees with actionable tips and strategies for maintaining a safe work environment.

Optimize for Mobile Viewing & Accessibility

Ensure Mobile-Friendly Training

Modern learners expect mobile-friendly training that they can access on any device and at any time. Optimize your safety training videos for mobile viewing to accommodate employees’ preferences and needs. This may involve compressing media files, adjusting video dimensions, and ensuring the content displays correctly on various screen sizes.

Provide Subtitles & Localization Options

Include subtitles in your safety training videos to cater to employees with special needs or those who prefer to learn on the go. Subtitles not only make your videos more accessible but also facilitate content localization, as employees can choose their preferred language for viewing.

Monitor Employee Performance & Update Content

Once your safety training videos are live, monitor employee performance to gauge the effectiveness of the training content. Collect data on safety incidents, compliance rates, and employee feedback to identify areas for improvement. Update your videos as needed to ensure they remain current and continue to meet the needs of your workforce.

Hire a Professional Video Production Team

Consider Outsourcing Video Production

If you lack the necessary skills, resources, or time to create safety training videos in-house, consider hiring a professional video production team to handle the project. Outsourcing partners can provide the expertise, equipment, and design skills needed to produce engaging and effective safety training content.

Vet Vendor Qualifications & Request Proposals

Before hiring a video production team, research potential vendors and evaluate their qualifications, experience, and portfolio.

Offer a Wide Range of Safety Training Topics

Cover Essential Safety Training Areas

Ensure your safety training videos cover a wide range of critical topics, such as personal protective equipment, hazard communication, machine guarding, and emergency response. Providing comprehensive safety training helps employees stay informed and prepared for various safety risks and compliance requirements.

Include Additional Training Modules

In addition to mandatory safety training topics, consider offering supplementary modules to address other relevant safety concerns. This may include courses on OSHA record-keeping, hearing conservation, or industry-specific safety topics. Expanding your safety training library can help employees gain a well-rounded understanding of workplace safety and best practices.

Utilize an Learning Management System (LMS) for Training Delivery

Integrate Training Videos into an LMS

Upload your safety training videos to a Learning Management System (LMS) to streamline content delivery and tracking. An LMS allows employees to access training materials at their convenience and provides administrators with a centralized platform to manage and monitor employee progress.

Offer Mobile Access and 24/7 Availability

Ensure your LMS supports mobile access and 24/7 availability so that employees can access safety training content whenever and wherever they need it. This is particularly important for mobile workers, such as plumbers, electricians, and construction personnel who may need to review training materials on-the-go or during different shifts.

To recap, creating engaging and effective safety training videos is essential for promoting a culture of safety and compliance in the workplace. By focusing on realistic scenarios, keeping content brief and concise, utilizing animations and graphics, sharing personal anecdotes, optimizing for mobile viewing, gathering feedback, hiring professionals, covering a wide range of topics, and utilizing an LMS, you can create safety training videos that resonate with your workforce and help prevent accidents and injuries on the job.

2023 Telly Award Winners

The 44th Telly Awards have been announced and we’re honored to have made the cut again this year! Telly Awards aimed to select innovative work that “Breaks Through The Static” and set the bar of excellence for video production. Almost 13,000 entries from all 50 states and 5 continents were submitted for consideration, so winning 5 awards this year is an outstanding honor.

Take a look at our recent award-winners below:

Silver Winner

Sycamore Aviators – New High School Football Stadium Hype Video



Silver Winner

Medpace – Infectious Disease Data Integrity Unit


Silver Winner

Woodford Reserve – Memories


Silver & Bronze Winner

CATI – Scanning Capabilities (Submarine)

We’d love to win awards with you too! When you’re ready to show the world your best, let SpotOn Productions create bespoke videos for your brand that will attract new customers, engage your audience, nurture your prospects, delight your customers, and help you grow and retain your awesome team. We have long-standing relationships with organizations in a whole slew of different industries including manufacturing, construction, medical, education, nonprofits, etc. Let’s get started today.

Recruit Better With Video

Videos offer a powerful way to build your employer brand, communicate your employee value proposition and reach hard-to-find talent. But if you’re here, you probably already knew that! Video content continues to thrive on the Internet across social media platforms, corporate websites, and job recruiting websites like Monster, LinkedIn, Indeed, and many more.

Did You Know?

  • US adults watch nearly 6 hours of video, per day. [Neilson]
  • Video is shared 20X more often than any other type of content on LinkedIn. [LinkedIn]
  • Job postings with video icons are viewed 12% more than postings without videos. [Career Builder]
  • Job postings with video have a 34% greater application rate than postings without videos. [Career Builder]
  • 82% of candidates now search for jobs on mobile, and 87% of mobile traffic will be video by 2021. [FireFish Software]
  • Recruitment agencies are already reporting 800% more engagement with job ads that have video embedded. [FireFish Software]

Take a Closer Look

There are several types of recruitment videos that we create together, including ones that highlight:

  • Company Culture/Values Alignment
  • Perks & Benefits
  • Office & Facility Tour
  • Job Preview (A Day in the Life)

We always recommend interviews with your current employees and leaders in settings that will become familiar to any new hires. Here are just two examples of proven videos from two of our clients, Medpace and Schaefer:

We’ve made a variety of recruiting videos and if you need some inspiration, click here to check them out on YouTube.

Without a doubt, any recruitment video creates a much higher engagement on your website, job listings, and beyond. These videos are an investment that will reduce your total cost to recruit and hire new employees for years to come. The good news is, you too can leverage the benefits of using video for recruitment – you just need get started. Let’s show the world your best. We’ll guide you through the entire process, from planning through production, and we’re ready when you are.

The Benefits of Using Video for Safety Training

In industries where safety is a top priority, providing comprehensive training to employees is crucial. Video-based safety training has become increasingly popular in recent years, offering several advantages over traditional classroom-style instruction. Here are some of the most significant benefits of using video for safety training.


Video catalogs can easily be customized to each employee’s specific job-based needs. This allows organizations to deliver training relevant to each employee’s job responsibilities. By tailoring the training content to the employee’s role, they can receive instruction more applicable to their day-to-day work.

Remote Training

One of the greatest benefits of video-based training is the ability to deliver it to distributed and remote locations. This makes it easier for companies with multiple locations to provide consistent training to all employees, regardless of where they are based. Additionally, remote training eliminates the need for employees to travel to a central location for training.


Employees of all education levels can be trained using video-based instruction. Unlike traditional classroom-style training, which may be geared towards individuals with higher levels of education, video-based training can be designed to accommodate learners at all levels. This ensures that all employees receive the same high-quality instruction, regardless of their educational background.

Visual Nature

The highly visual nature of video-based lessons makes them the perfect tool to demonstrate safety procedures. Seeing a demonstration of how to perform a task safely is often more effective than reading a description of the procedure. Video-based training allows learners to see and hear the instructions, making it easier to understand and retain the information.

Just-in-Time (JIT) Learning Support

Videos can be used to provide learners with just-in-time (JIT) learning support. JIT support provides learners with the information they need at the exact moment they need it. This allows learners to quickly access the information they need to perform a task safely without having to wait for traditional classroom-style training.


Videos make safety training cost-effective. Once a video has been created, it can be used to train an unlimited number of employees. Additionally, because the content is repeatable and available on demand, it doesn’t tie up safety personnel to teach in-person classes every time a new training is needed.

In summary, video-based safety training offers many advantages over traditional classroom-style instruction. By customizing training to each employee’s specific job-based needs, delivering it to remote locations, accommodating employees of all education levels, demonstrating safety procedures visually, providing JIT learning support, and making training cost-effective, video-based instruction is a valuable tool for any organization looking to improve workplace safety.

Click here to watch more even more safety videos and learn more about how SpotOn Productions partners with safety professionals.

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