A quiet shift is sweeping through workplaces across the country—and it’s not about where people work, but how they’re feeling about their work. This cultural undercurrent, now being coined The Great Detachment, is a growing sense of disconnection employees are experiencing from their employers, their company culture, and even their own career paths.
Unlike the Great Resignation, which was loud and visible, the Great Detachment is subtle—but no less significant. It shows up in disengagement, quiet quitting, retention struggles, and the growing difficulty companies face in getting their people to truly care. In fact, according to Insperity, one-third of workers say they don’t feel connected to their company’s mission or values. That’s not just a morale problem—it’s a business risk.
The Root of the Problem: Disconnection in a Digital Age
Today’s workforce is hybrid, dispersed, and increasingly distracted. In this environment, traditional methods of communication—emails, slide decks, occasional town halls—are struggling to carry emotional weight or meaning. Mission statements become corporate wallpaper. Core values turn into bullet points no one remembers. And culture? It starts to feel like a buzzword instead of a lived experience.
This is where video enters the conversation—not just as a medium, but as a strategic solution.
Why Video Works in a Detached Workplace
- Humanizes Leadership and Culture
When employees don’t know who their leaders really are, detachment grows. Video gives executives and team leads a way to communicate with eye contact, voice, and tone—elements that instantly humanize messages. - Brings Core Values to Life
Most companies have values like integrity, teamwork, or innovation. But how often are those values demonstrated in action? Video allows organizations to show—not just tell—what those values look like. - Strengthens Onboarding and Connection from Day One
A disengaged employee journey often starts with a forgettable or generic onboarding experience. Branded onboarding videos and “meet the team” introductions help new hires feel personally welcomed and included—whether they’re remote or on-site. - Reconnects Employees to Purpose
People want to believe that their work matters. Mission-driven videos that spotlight customer impact or employee contributions help bridge the gap between day-to-day tasks and bigger-picture meaning. - Makes Internal Comms More Engaging
When updates come as plain text, they’re easy to skim—or skip. But with video, the same content becomes more digestible and dynamic. Video updates, milestone celebrations, and employee shoutouts create a rhythm of positivity and connection that builds internal culture.
Real Impact, Not Just Optics
At SpotOn Productions, we’ve seen firsthand how intentional, well-crafted video campaigns can reignite company culture. From values films and recruitment content to onboarding modules and CEO messages, we help businesses connect people to purpose. That’s the antidote to detachment—and the key to building teams that are motivated, inspired, and aligned.
Final Thoughts
The Great Detachment is a wake-up call. Employees aren’t just looking for a paycheck—they’re searching for connection, belonging, and meaning. And in today’s environment, video is one of the most powerful tools companies have to meet that need.
Don’t just communicate. Connect.
Don’t just inform. Inspire.
If your team is feeling the effects of disconnection, maybe it’s time to hit “record.”
At SpotOn Productions, we partner with companies to craft bespoke video content that doesn’t just tell your story—it helps your people feel it. From onboarding to culture to leadership messaging, we help you create meaningful moments that reconnect your team to what matters most.
