In today’s information-driven world, explaining intricate financial processes to customers can be a daunting challenge. That’s why Stock Yards Bank & Trust turned to SpotOn Productions to create their first-ever animated explainer video, with the goal of simplifying mortgage escrow for new homeowners. This case study highlights how SpotOn Productions utilized animation not only to educate but also to empower Stock Yards Bank & Trust’s customers, creating an asset that will serve as the cornerstone of their growing educational video library.

The Challenge: Bridging the Knowledge Gap

For many first-time homeowners, receiving an escrow statement can be a source of confusion and concern. Questions like “Why has my monthly mortgage payment changed?” or “What does escrow even mean?” are common. Stock Yards Bank & Trust recognized the need for clear, accessible content to address these concerns. Yet, they had no animated video content to tackle these challenges effectively.

The goal was to create an engaging, easy-to-understand video that would:

• Explain what escrow is and its role in mortgage payments.
• Clarify why escrow costs may fluctuate annually.
• Equipcustomers with the knowledge to better manage their finances and avoid surprises.

The Solution: Educational Animation

SpotOn Productions proposed an animated explainer video to break down the complexities of escrow in a way that resonates with viewers. The video introduces Dane and Stella Yards, relatable characters who guide viewers through the components of their monthly mortgage payment, the function of escrow accounts, and how changes in property taxes or insurance premiums can impact their payments.

Through animation, we transformed abstract concepts into engaging visuals:

• Simplified Narration: The script—crafted with precision—uses clear, conversational language to explain escrow and its annual analysis process.
• DynamicVisuals: Animated charts, diagrams, and relatable scenarios illustrate how funds flow into and out of escrow accounts.
• Actionable Advice: The video concludes with practical tips, encouraging viewers to monitor property tax assessments and insurance premiums to avoid surprises.

The Production Process

Creating a successful animated explainer video requires a seamless collaboration between creative vision and technical execution. Here’s how we brought this project to life:

1. Scriptwriting and Storyboarding: Collaborating closely with Stock Yards Bank & Trust, we developed a script that balanced educational content with engaging storytelling. Storyboards visualized each step of the narrative.
2. Character Design: Dane and Stella were designed as approachable, trustworthy guides who embody the brand’s friendly tone.
3. Animation: Our animators brought the story to life with smooth transitions, vibrant visuals, and on-brand aesthetics.
4. Review and Feedback: Iterative feedback loops ensured the video aligned with Stock Yards Bank & Trust’s vision.
5. Delivery and Deployment: The final video was optimized for use on the bank’s website, social media channels, and email campaigns, ensuring maximum reach and accessibility.

The Outcomes: Empowered Customers and Elevated Brand Perception

Stock Yards Bank & Trust’s new animated video will significantly elevate their customer education efforts. It is designed not only to demystify escrow but also to position the bank as a customer-centric institution committed to financial education. Expected outcomes include:

• Increased Engagement: The video’s dynamic visuals and approachable tone are anticipated to resonate with viewers, driving higher engagement rates on digital platforms.
• Reduced Support Inquiries: By addressing common questions about escrow, the video is expected to decrease the volume of calls to the bank’s customer service team.
• Enhanced Customer Confidence: By empowering customers with knowledge, the bank hopes to foster trust and loyalty, helping customers feel more secure in their financial decisions.

Why Animated Videos Work

Animated explainer videos are more than just visually appealing; they’re a strategic tool for simplifying complex topics and boosting customer understanding. For businesses like Stock Yards Bank & Trust, they:

• Clarify Intricate Concepts: Animation can break down even the most complicated ideas into digestible, relatable visuals.
• EngageAudiences: People are more likely to watch and retain information from a well-crafted video than from text-heavy explanations.
• Offer Versatility: Animated videos can be repurposed across multiple platforms, from websites to social media and beyond.

Ready to Educate and Inspire? Stock Yards Bank & Trust’s project demonstrates the power of animated explainer videos in connecting with customers and delivering meaningful value. If your business is ready to simplify the complex, captivate your audience, and elevate your brand, SpotOn Productions is here to help. Let’s show the world your best together.

Contact us today to start your journey toward impactful animated video content.

You can watch the Stock Yards Bank & Trust escrow overview video here: https://www.youtube.com/watch?feature=shared&v=xf5h1oM3EFY