Use Video To Stand Out at Trade Shows

Video marketing has become a powerful tool for businesses to engage customers and create lasting relationships. For companies that attend trade shows, video marketing can be a key part of their strategy for driving sales and increasing brand awareness. 

Here’s a video that Starwood Customs featured on custom built Jeeps in their trade show booth at SEMA.

Videos are an effective way to capture the attention of potential customers, draw them to your booth, and easily explain products or services that may otherwise be difficult to demonstrate on the trade show floor. With quality, creative, bespoke video, companies have more options than ever before to showcase their products and services in an engaging way. And the benefits of your videos don’t end when the trade show does, your videos can reach more people even after the show is over through email marketing, social media, and beyond.

Trade shows provide an excellent opportunity to get your company, product, or services noticed. They are crowded events packed full of potential customers, so you want to stand out from the crowd and draw attention to your booth. One way to do this is with video presentations that show off what makes your product or service unique. 

Ingersoll Rand has a strategic partnership with a motorcycle company and their team used IR tools to build motorcycles live on the trade show floor. The same tools that were being used to build the motorcycles were also featured in this video:

Here are some ideas for types of videos that can help make an impact at trade shows: 

  1. Launch New Products
  2. Tease Upcoming Releases
  3. Showcase Satisfied Customers & Positive Reviews
  4. Highlight Products & Collections
  5. Promote Sales & Promotions
  6. Offer an Inside Look Into Your Company, Culture & Team Members

Video marketing at trade shows is a great way to engage potential customers, increase brand awareness, and have a memorable presence. It provides an opportunity to reach more people in a shorter period of time while providing visual content that can be consumed quickly and in multiple formats. Video is also easily shareable and can be used to create an ongoing viewership for your brand. Investing in video marketing for trade shows can help your business stand out from the competition and build consumer loyalty. Ready to get started?

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