Video Strategy – Create, Repurpose, & Repeat

You have some video content. Now what?! You’ve done the hardest part, now let’s put your videos to work… again and again.

You Need Video Content Now More Than Ever

People consume video content faster than ever before, and many brands struggle to provide viewers with a consistent content stream. Not only can we help you create the perfect video, but we can also help you distribute it through a custom video marketing strategy designed to attract, engage and convert.

Already have videos and footage from the past? You’ve done the hardest part, now let’s put your videos to work… again and again. Let’s repurpose your existing videos and create new content to tell a new story. Need to create new videos and want some content inspiration? Take a look at some shareworthy footage we took throughout the year:

Promote with Purpose

Distributing and promoting your video is critical to its success. There are many possible methods of online distribution available once you have videos to share. Together, we’ll create a comprehensive marketing strategy that combines exposure through a combination of owned media (website, email marketing, etc.), paid media (paid search and social ads), and earned media (press releases).

The same video content can be prepared in different lengths, which will also help contribute to their long-term success. Short videos do best on Instagram and in paid ads, but longer videos for product reviews, demonstrations, FAQs, etc. will do best directly on your website.

Connect with Multiple Audience Types with the Same Video Content

Every video is intended for one or several specific groups of people and your video marketing strategy should target each one differently. The difference could be as simple as geographic location or involve more complex demographics. Once we know who they are, will we need to attract them to the top of the funnel, engage with them in the middle of the funnel, and guide them through conversion.

  • 84% of marketers say video has helped them generate leads. (Wyzowl)
  • 85% of marketers say that video is an effective way to get attention online. (Animoto)
  • Video ads were the #1 way consumers discovered a brand they later purchased from. (Animoto)
  • Over 90% of people say they discover new brands or products on YouTube. (Google)
  • 86% of marketers say video has helped them increase traffic to their website. (Wyzowl)
  • Viewers claim they retain 95% of a message when obtained via video. (Social Media Week)

Measure the Success

Not only does the Internet provide the viewers, but it also provides detailed analytics for your videos. We’ll help you track key performance indicators (KPIs), which are easily measurable and provided by video hosting platforms. They give us details like total views, total unique viewers, view-through rate, total watch time, clicks, comments, etc. Each of these will help us understand the reach and effectiveness of each video. The data also benefits future video marketing strategies!

Let’s Get Going

We’ve said it before and we’ll say it again… your business needs video content. Luckily, even a little video content can go a long way with proper planning and promotion. But to maximize reach and achieve your most important business goals, a steady stream of video content is most effective.

Want to talk video strategy with your team? Click here to download this information as a PDF and feel free to share!

If you want to get the most out of your existing video content and make a plan for more, SpotOn Productions is ready to help. We are your trusted partner in video production and promotion. Let’s get started on a video strategy that works for your audience, your goals, and your budget in 2022.

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